Digital Tools To Help Run Your Small Business.

Running a small business means juggling about a million things at once. But thankfully, some tools can help us streamline our activities, so we can spend more time focusing on growth and less on admin. Here are some of my favourite tools that help keep MW Digital running smoothly.

1. Calendly

Scheduling discovery calls can be a nightmare if you're stuck in the back-and-forth email game. That’s why I love Calendly. It’s free and professional, allowing your clients to select a time that works best for them. Plus, you can set up automated emails to send them more information before the call, saving you time and adding a touch of personalisation!

2. Social Media Scheduling Tools

We all know how important social media is, but staying consistent can be a challenge. Tools like Meta Business Suite (which is free!) allow you to schedule posts and view insights, so you can analyze what’s working. For even more advanced features, paid tools like Later and Gain are fabulous. With a solid scheduling tool, your social media can run like clockwork while you focus on other aspects of your business.

3. Email Automation

Whether you’re sending out a freebie or responding to a client enquiry, automating your emails saves so much time. Set up automated responses for enquiries to create email sequences for your subscribers. This lets you nurture your leads with ease.

4. Canva

Graphic design can feel intimidating, but Canva takes all the stress away. With its user-friendly interface, you can design everything from social posts to marketing materials. The best part? If you use the paid version, you can set up your own brand kit, so every piece of content stays consistent and on-brand. It’s like having your own design team, without the hefty price tag!

5. Xero

If accounting gives you nightmares, meet your new best friend, Xero. It’s hands down the best accounting tool I’ve come across. Xero helps you manage your invoicing, payroll, and expenses all in one place. No more stressing over bookkeeping and more time to focus on growing your business.

Need a hand automating parts of your business?
Book in for a 1:1 45-minute mentoring session and let’s get your processes running like a well-oiled machine!